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MIAMI, FL (March 14, 2001) - Netrox LLC,
a Florida-based Internet and network solutions provider,
has restructured its operations after acquiring itself back
from parent company Allied Riser Communications Corporation
(Nasdaq: ARCC). Netrox has redefined its business units
to focus on four primary segments: professional services,
system security, web development and hosting and Internet
access. Today, Netrox launched a repositioning and marketing
campaign that focuses on their four primary business units
and will target consumers and businesses.
Netrox has consistently created benchmarks
in the local IT industry, pioneering unlimited Internet
access while providing clients the same pricing structure
since 1995. Currently, Netrox offers clients a broad gamut
of services ranging from Internet access, including dialup,
ISDN, DSL and T1 access, to a comprehensive suite of professional
information technology, system security, web development
and hosting services. The growing trend for companies to
outsource non-revenue generating business processes, such
as information technology, has resulted in Netrox's significant
capital investment toward product and client development
in the Internet and professional services arena.
According to IDC, a Massachusetts-based market research
firm, the most important factor for clients when choosing
an IT provider is price. Cognizant that price is critical,
second only to quality, Netrox's client-driven business
strategy is concentrated on price and service, offering
clients the lowest price point and quickest response time
in a market that is highly competitive and saturated by
large corporations.
"In 1995 we ventured into the information technology
market while it was still in its infancy, in terms of general
consumer understanding," said Mr. Alex Rodriguez, President
of Netrox. "Our initial projections were in line with
the long-term development of the high-tech market, and because
our strategy has always been client-driven, Netrox has been
able to maintain its position as a consistent market leader,"
added Mr. Rodriguez.
Netrox offers clients a complete suite of information technology
business solutions, providing clients a cost effective and
efficient alternative to the internal expense of an "in-house"
information technology specialist.
Netrox was founded by entrepreneur David Marcus, currently
Netrox's Chairman of the Board of Directors, at the onset
of the Internet revolution. The company received private
funding and within two years became one of the southeast's
leading ISPs. In early 2001, Netrox was acquired by Allied
Riser Communications Corporation, and Netrox shareholders
bought back the company in late 2001.
Netrox LLC, founded in 1995 and headquartered in Miami,
is a leading provider of Internet and network solutions
in Florida and the southeastern United States. Affording
clients a single point of contact for a full line of networking
and Internet solutions, Netrox has been recognized as one
of South Florida's fastest growing high-tech companies by
the South Florida Business Journal. Netrox services over
1500 clients throughout the United States. For more information
on Netrox, please visit their website at www.netrox.net.
Media Contacts:
Maria Bacallao/Denise Galvez
Anthony Baradat Iglesias Advertising & Public Relations
(305) 859-8989/(305) 972-9700
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